Company profile
Contact details
Occasio Australia seeks to be the Apple of the beverage market, nimble, innovative and able to capture market trends and turn them into viable profitable opportunities.
Occasio which means opportunity in Latin, was developed to use its size and market knowledge to move into strategic market opportunities that the big companies often avoid due to their need to maintain mass production efficiencies. With major retail groups moving heavily into home brands, companies need to have the flexibility to tap into new niche areas, or to work with smaller brands with loyal followings in order to compete. While the large companies such as CCA and Cadbury Schweppes are working to strengthen their core brands with brand extensions, Occasio Australia is prepared to offer consumers truly new news with u ...nique brands and new variants. IRN-BRU has built a position for itself as being The king of the alternative soft drinks.
This positioning could also be used to describe Occasio Australia, as we are in a position to offer consumers exciting alternatives to what the big guys are pushing. As well as exciting, alternative drink offerings, we also bring a real alternative in relation to communication, breaking the mould of the standard old soft drink ads.
The management team brings combined experience of 80 years within the FMCG market. The team has extensive experience in areas such as sales, marketing, supply chain, logistics and sales force training. They have built up this experience in large multinational and smaller start up companies. More importantly they are intensely passionate and committed about the business, and the brands that lie within.
Another real benefit of the Occasio Australia business is that while it is still only young, the business has already seen some tremendous success to date. The wholesale network that has been built up is comprehensive, and continues to grow. IRN-BRU is ranged in Woolworths and Coles and is trading extremely well in these accounts. Having operated for over two years now, many of the teething problems have been ironed out, the structure is in place, and the business is poised and ready to take a dramatic step change. Read more
Occasio which means opportunity in Latin, was developed to use its size and market knowledge to move into strategic market opportunities that the big companies often avoid due to their need to maintain mass production efficiencies. With major retail groups moving heavily into home brands, companies need to have the flexibility to tap into new niche areas, or to work with smaller brands with loyal followings in order to compete. While the large companies such as CCA and Cadbury Schweppes are working to strengthen their core brands with brand extensions, Occasio Australia is prepared to offer consumers truly new news with u ...nique brands and new variants. IRN-BRU has built a position for itself as being The king of the alternative soft drinks.
This positioning could also be used to describe Occasio Australia, as we are in a position to offer consumers exciting alternatives to what the big guys are pushing. As well as exciting, alternative drink offerings, we also bring a real alternative in relation to communication, breaking the mould of the standard old soft drink ads.
The management team brings combined experience of 80 years within the FMCG market. The team has extensive experience in areas such as sales, marketing, supply chain, logistics and sales force training. They have built up this experience in large multinational and smaller start up companies. More importantly they are intensely passionate and committed about the business, and the brands that lie within.
Another real benefit of the Occasio Australia business is that while it is still only young, the business has already seen some tremendous success to date. The wholesale network that has been built up is comprehensive, and continues to grow. IRN-BRU is ranged in Woolworths and Coles and is trading extremely well in these accounts. Having operated for over two years now, many of the teething problems have been ironed out, the structure is in place, and the business is poised and ready to take a dramatic step change. Read more
- Address2/18 Nevilles Street
- Zip/Postal code4119
- City/RegionUnderwood
- CountryAustralia
- Phonenumber+61-07-32993300
- Faxnumber+61-07-32993022
- Emailaddress
- Homepage
Type of beverages
- Waters
- Other Soft Beverages (Drinks)
- Fruit Juices
- Carbonated Soft Beverages (Drinks)
- Non-carbonated Soft Beverages (Drinks)
Category
- Import of beverages
- Manufacturing of beverages
- Distribution of beverages